“Our new launch, the Candidate Expectation video fully integrates with the Oracle Taleo auto response both for Taleo Enterprise Edition (TEE) as well as Taleo Business Edition (TBE) cloud service. The video allows the employer to set the stage for the candidate, keeping them happy and engaged through the process,” explains Lindsay Stanton, Chief Client Officer, Digi-Me. Their job specific digital ads integrate into each requisition and updates automatically based on the employer modifying the request in Taleo.
“All of our tracking metrics are available globally through our content management system. The system allows employers to obtain up-to-the-minute information on candidate behavior,” Lindsay describes. Additionally, Dig-Me’s tracking technology tracks detailed information on the time and date that candidates apply or share their video job advertisements. This information helps employers to be more strategic and guides them to reach the best candidate. “The employers reach better candidates faster with our search engine optimization. Also, candidates often end up sharing videos.
Eventually, the video goes viral through our social share function as we track all these activities,” says Roger Stanton, President and CEO, Digi-Me. This process helps the employers track when and where the videos have been viewed and shared.
With employment rates rapidly declining, it is important to sell the environment, and not just the job
With the company’s Oracle integration, their clients get a clear picture of when a share leads to a hire, resulting in an effective and efficient recruitment process. “Whether the position is filled or the hiring market is changed, or a new job gets added, the video is search engine optimized and automatically gets updated,” says Lindsay. This helps candidates find relevant positions faster.
“With employment rates rapidly declining, it is important to sell the environment, and not just the job. We have observed a 500 percent increase in career site traffic by adding employment brand related videos,” she adds. Moreover, the company also delivers value-added Oracle human capital management (HCM) cloud products and services to Fortune 1000 clients. For instance, a leading producer of construction materials was struggling to fill their transportation and manufacturing related roles. They were receiving only off text based job ads as they were limited in reach. “Initially, they were hitting around a 3 percent conversation of view to apply with their recruitment methods. We helped them become digital and now they are hitting well over 30 percent view-to-apply ratio,” Stanton explains. “Our implementation led to a higher percentage of hires and a significant reduction in the overall costs.”
For the road ahead, the company is looking for a million plus job advertisements becoming digital and they are creating even more user-friendly platforms to exceed employers’ expectations. “By prioritizing on allowing knowledge and technology to converge in a way HR has never seen, our job is to keep innovating,” Lindsay wraps up.