The Pedowitz Group
Transforming Traditional Marketing to Revenue Marketing™ for Oracle Vendors

In recent years, Oracle has transformed the IT domain offering numerous capabilities around the customer experience and marketing cloud. Many of these capabilities have yet to be fully utilized by firms that have invested in hybrid on-premise or cloud systems. “Oracle solution vendors need to understand how to incorporate new advancements for acquiring more revenue and transforming the overall landscape,” advises Jeff Pedowitz, CEO, The Pedowitz Group LLC (TPG). Atlanta-based Revenue Marketing™ agency TPG addresses this difficulty with its Revenue Marketing Transformation Capability model. The company is leveraging Oracle Customer Experience and Marketing Cloud to transform traditional marketing for better economical and customer related, outcomes.

“Our Revenue Marketing Transformation (RMT) Services help Oracle solution vendors modify the traditional marketing strategy, making it revenue focused and more profitable,” says Pedowitz. “It is a multi-stage, multi-dimensional and multi-year process, done by completely transforming organizational strategies, processes, people, technologies, customers, and results. TPG works with clients on a long term horizon to strategically develop core capabilities that correlate to improved financial performance,” notes Pedowitz. Revenue Marketing Transformation accelerates sales opportunities, improves marketing ROI, and increases marketing productivity. It measures the overall marketing performance of the firm based on their repeatable, predictable, and scalable contribution to pipeline and revenue.

As a managed service provider of Oracle, TPG sells, implements, integrates, and leverages RMT for Oracle Sales Cloud, Oracle SRM, Eloqua and Compendium. From cross-channel marketing to content marketing, social marketing, and data management, TPG provides strategic services and education to its clients so that they provide outstanding customer experiences to their customers through every marketing channel.

At TPG, we leverage every aspect of the Oracle Marketing Cloud for our customers, which ultimately drives greater customer engagement, pipeline and revenue for the organization

The company provides managed services like Eloqua enablements, health checks, integration design, and education. They also perform custom integrations, Eloqua custom preference center design, lead scoring, modeling and maintenance, data governance planning and execution for Oracle clients. “At TPG, we leverage every aspect of the Oracle Marketing Cloud for our customers, which ultimately drives greater customer engagement, pipeline and revenue for the organization,” says Pedowitz.

TPG has worked with over 1,200 clients, across multiple marketing cloud automation platforms, in diverse industries, companies of various sizes and global locations. As a notable Oracle Marketing Cloud partner, the innovativeness and robustness of the Revenue Marketing Transformation Capability Model makes TPG unique in the Oracle partnership domain. “It is our ability to assess and guide our customers on their journey from traditional marketers to revenue marketers that sets us apart from our competition,” adds Pedowitz. Specific to Oracle Marketing Cloud, TPG has helped more than 500 companies across thousands of engagements with platform enablements, complex integrations, strategy, deliverability, and campaign execution. Over the years the company has helped major Oracle Eloqua clients grow market share in their targeted verticals and develop effective long-term demand generation strategies.