SuiteCentric
Enhancing NetSuite Value with TransCAREncy^®

Today, digital transformation has become business-critical for organizations across all markets as it allows them to stay connected to the latest trends, meet evolving customer demands, and drive sophistication. And standing at the vanguard of the business landscape’s transition into digitalized operations is NetSuite, with its award-winning CRM and ERP cloud solutions. However, due to a lack of the necessary technical skills and IT resources, NetSuite users have experienced varying levels of success with its implementation. To counter this issue, NetSuite users across industry sectors are seeking a consulting partner that can guide and educate them throughout the NetSuite journey from implementation to making the most out of NetSuite. Among the expansive list of NetSuite partners in the U.S., one company that has always been at the forefront of helping its clients truly realize the value of NetSuite tools is California-based SuiteCentric.

Founded in 2017, SuiteCentric was originally envisioned to be a company that only hired the best local talent working on NetSuite’s SuiteCommerce module to help budding e-commerce firms capitalize on the rising demand for sophisticated user experiences. Since then, the company has built a dedicated team and relevant resources to become a specialist in NetSuite ERP implementation, after numerous customers demanded the company do so. Today, the company is an Oracle NetSuite Solution Provider Partner. Currently, the company offers comprehensive business management solutions designed to help businesses optimize their efficiencies, improve companywide visibility, and focus on growth. “With decades of proven experience, both as NetSuite consultants and end-users, we are well-positioned as specialists in developing customized ERP, CRM, and NetSuite modules for all our client needs,” says Adam Baruh, CEO at SuiteCentric.

Further discussing the core competencies of his firm, Baruh mentions how the COVID-19 pandemic and its impact on business digitalization made him recognize the true value of NetSuite. Initially, as a leader who always focused on driving a happy and productive workforce, Baruh believed that face-to-face meetings were the only effective way to have his finger on the pulse of his employee’s wellbeing and performance. It was only when COVID-19 made conventional meetings impossible that Baruh recognized the true value of NetSuite’s software tools in ensuring holistic workforce engagement while driving significant cost and time savings. Concurrently, as a NetSuite user, SuiteCentric was quick to establish an effective and efficient remote workforce model due to its expert team of software developers, NetSuite solutions consultants, and more. “The remote working model forced me to utilize software tools as a way to stay connected with my workforce, and really understand what their personal and professional needs were as they faced the uncertainty of the pandemic,” says Baruh.

Similarly, to help its clients, the company leverages decades of combined experience as NetSuite end users and consultants, which provides its team with a unique perspective that facilitates the examination of projects from all angles.

Similarly, another key facet that differentiates SuiteCentric from its contemporaries is its ability to take complete ownership of every project and always evaluating the long-term success of a client by helping them develop comprehensive and scalable solutions. In one instance, the company assisted The Wine Enthusiast, a leading retailer in the beverages arena, by successfully implementing its SuiteCommerce Advanced web store, integrating it with their ERP and other NetSuite modules. Initially, after multiple attempts with different developer groups, the customer could not utilize the full capabilities of their NetSuite implementation. Once SuiteCentric got the job, the client was able to experience tremendous success with seasonal customization of their user experiences, which played a huge part in driving their business to never-before-seen clientele.

TransCAREncy® is a trademarked term that represents the company’s emphasis on always being transparent with their clients while showing genuine interest in the wellbeing of all parties involved

At the heart of this success, along with numerous others, is SuiteCentric’s TransCAREncy® approach to client engagements. TransCAREncy is a trademarked term that represents the company’s emphasis on always being transparent with their clients while showing genuine interest in the wellbeing of all parties involved. According to Baruh, SuiteCentric’s TransCAREncy also plays a vital role within its ranks as it drives a business culture that cares for the welfare and interests of its workforce through open communication and honest feedback.

In 2020, SuiteCentric won the Oracle NetSuite Commerce Partner of the Year award and was recognized as an honoree in the 2021 Inc. 5000 as one of the nation’s fastest-growing private companies, resulting from its ability to successfully deliver NetSuite SuiteCommerce and ERP implementations across the retail, e-commerce, and other markets. Moving forward, SuiteCentric plans to expand its in-house team expertise and NetSuite capabilities to drive new business and better onboard more prominent clients with complex demands. The company is also investing in project management to facilitate a seamless transition from a customer’s journey from the sales phase to the project phase on their contract. Alternatively, from a geographical standpoint, SuiteCentric is increasing its staff size in its Canadian subsidiary with the recruitment of the best talent in the area now underway. To conclude, Baruh reiterates the ethos of his company, “We will continue to develop a culture that drives true value through communication and honesty, which will empower us to do the same for our clients.”